The $550 billion hotel industry is in flux and the big change has not even occurred yet. While traditional hoteliers fret over Airbnb and their $30 billion valuation, they are once again missing the big picture – autonomous vehicles.
With the Summer Olympics coming to Los Angeles in 2028, the City of Los Angeles should take a decisive step and announce that all officially sanctioned Olympics vehicles will be autonomous, on-demand and electric.
When Level 5 autonomous vehicles are introduced to society and deployed for use the winners will not be traditional car manufacturers, but entrepreneurs who believed in the American dream and the public. These entrepreneurs will go on to completely reimagine the future of transportation while giving mobility to those who are most in need of a reliable form of point to point, on demand transportation.
As we move towards full autonomy, one of the great strengths the City of Chicago has is the Chicago River. The City of Chicago should encourage entrepreneurs to test and deploy autonomous boats on the river to the benefit of everyone.
Walmart is in a potential unbeatable position to bring society into the autonomous era by hosting autonomous vehicle demo days in every State. Walmart sponsored autonomous vehicle demo days would help alleviate the fear of autonomous vehicles.
As society evolves and drives down the road towards autonomous vehicles, we must take a step back to re-imagine how we plan a city for a future with no parking and no drivers in the vehicle.
Brands touch every aspect of our lives, and in the future, globally-recognized brands such as Louis Vuitton could launch autonomous vehicle services. As Bernard Arnault, CEO of LVMH, explores synergies across the group’s 70 brands, a Louis Vuitton branded autonomous vehicle service could act as the next catalyst for growth for the brand.
The biggest hurdle currently facing the autonomous vehicle industry is fear. Both the fear of the unknown from consumers and the fear of liability. In today’s litigious society, companies are reticent to take risks. When planning for the future of autonomous vehicles, AV manufacturers must take into account the public’s fear of the unknown, while mitigating risk.
Autonomous vehicles will change every aspect of our society, and it is crucial that cities start to plan today. If cities do not plan for the future of autonomy today, they will face undue economic challenges as the urban plan will have to be redesigned and rebuilt to accommodate autonomous vehicles and eventually autonomous flying transport.